Why should you have Responsive Web Design on priority?

Back in the day when internet was enabled over the mobile phones, it was difficult to navigate through the sites. Checking out the weather, train schedules and keeping up with football scores over a standard site was a tricky job. In the long run most of the organization understood the requirement to entertain the mobile user with the easier and compatible version of traditional site. In this way the interaction of the user with the business site got simpler. These sites were the siblings to large desktop sites.

This innovation was called Responsive Web Design India (RWD). This reduced version is able to load only the basic functionality and simpler design of the desktop site. It has the same user interface as of the desktop version yet with reduced constraints to provide a better experience to the mobile user.

Why should you have Responsive Web Design on Priority?

As the internet continues to evolve, it’s getting clear that the site content is not merely fantasy but informative and valuable substance. The use of the smartphones and tablet has rapidly increased and so has the significance of mobile sites. The approach seems to have changed towards the user interface and his experience as well. However, both the sites are distinct in their functionality and the difference between touch and click, pixel-resolution and the support of Adobe Flash is to be considered accordingly. If SEO is vital component of a digital marketing strategy, then having RWD site is essential for the business. http://www.websitemonster.net/

Advantages of RWD

·         Flexibility – These sites are smooth, referring to the content that moves freely over the screen of all the devices. It accommodates with screen resolution just as a fluid spreads and covers up the space and retains its appearance.

·         Cost Effectiveness – It is always convenient to maintain a single website instead of two. The mobile site is solely designed for smartphones and tablets, which means the device traffic isn’t enough to handle the advanced techniques of the conventional sites.

·         Excellent user reviews – When the content is considered as the most important success factor, the user review attracts the visitors to view the content on any device of their preference.

·         Easy Maintenance – Owning two different website means having separate SEO strategies. One can easily manage a single website for both purposes and there are plenty of benefits to having mobile-specific SEO campaigns, such as you can optimize the keywords for the search over the user phone.

Even Google has recommended for RWD sites as it becomes as a significant part of its search engine algorithm in near future. The trend of using mobile-sites is gaining momentum and it is stated that internet browsing will be done on smart phones rather than a desktop. So, it’s quite possible that use of RWD is going to increase the ranking of the business website. The important factors are time and cost and saving time equals saving money, RWD helps saving both because we only have to update, host, advertise and maintain one website.